Viveat Susan Pinto And N Sundaresha Subramanian

Stories by Viveat Susan Pinto And N Sundaresha Subramanian

Young India can make us a $4 trillion economy

Young India can make us a $4 trillion economy

Rediff.com   27 Mar 2018

India on track to be third largest consumer economy by 2025.

Facebook data leak leaves Indian digital advertisers jittery

Facebook data leak leaves Indian digital advertisers jittery

Rediff.com   26 Mar 2018

India is Facebook's largest market with 250 million active monthly users. Along with Google, it has a 70 per cent share in the Rs 1,000 crore domestic digital ad market.

Taapsee, Madhavan and the remaking of an old favourite

Taapsee, Madhavan and the remaking of an old favourite

Rediff.com   21 Mar 2018

Horlicks widens brand appeal in increasingly competitive market.

Ramesh Chauhan's Bisleri to take on Prakash's Frooti with mango drink

Ramesh Chauhan's Bisleri to take on Prakash's Frooti with mango drink

Rediff.com   14 Mar 2018

Bisleri International to launch a fizzy mango drink called Fonzo in April

Caught in the NiMo-Choksi crossfire: Virat, Kangana, Priyanka

Caught in the NiMo-Choksi crossfire: Virat, Kangana, Priyanka

Rediff.com   26 Feb 2018

The PNB ambassador is Virat Kohli, Priyanka Chopra and Siddharth Malhotra are the faces of the Nirav Modi label, Kangana Ranaut, Kriti Sanon and others endorse the family of brands under the Gitanjali Group.

FMCG giants carry the battle to Ramdev's Patanjali

FMCG giants carry the battle to Ramdev's Patanjali

Rediff.com   23 Feb 2018

Ramdev's company remains a dominant player in the naturals space, but products of rivals are also gaining popularity.

No Indian brand among top 100 in the Brand Finance list

No Indian brand among top 100 in the Brand Finance list

Rediff.com   5 Feb 2018

Indian names that figure on the list, but lower down the pecking order include Tatat (101). Airtel (rank: 252), Infosys (287), Life Insurance Corporation of India (292), State Bank of India (334), HCL (390), Indian Oil (427), Reliance (445) and Larsen & Toubro (464).

Ranjan Kapur: End of an era at O&M

Ranjan Kapur: End of an era at O&M

Rediff.com   29 Jan 2018

An astute advertising professional, he took Ogilvy & Mather India to the number one position after coming on board as managing director in 1994

Man behind Old Monk rum passes into the ages

Man behind Old Monk rum passes into the ages

Rediff.com   9 Jan 2018

The man who ran Mohan Meakin for over four decades was a teetotaller.

18 things that will shape India's economy this year

18 things that will shape India's economy this year

Rediff.com   8 Jan 2018

As economic policy making moves from pragmatism to populism, the bulls begin to make way for cautious optimists.

How Sajjan Jindal 'reshaped' banking code through tweets!

How Sajjan Jindal 'reshaped' banking code through tweets!

Rediff.com   26 Dec 2017

If tweets can do so much, why do we need an independent regulator and multiple committees discuss and recommend policy?

Why Procter & Gamble put India on backburner

Why Procter & Gamble put India on backburner

Rediff.com   15 Dec 2017

With India contributing only 2% to its revenues, the multinational is focusing more on key markets like the US and China.

Pandey brothers, 1st Asians to receive Cannes lifetime award

Pandey brothers, 1st Asians to receive Cannes lifetime award

Rediff.com   14 Dec 2017

The brothers, who began their ad journey a decade apart from each other, Piyush in 1979 and Prasoon in 1989, will be the eighth recipient of the award.

Why ad world was waiting for Virat-Anushka wedding

Why ad world was waiting for Virat-Anushka wedding

Rediff.com   12 Dec 2017

'Virat is the captain of the Indian side and Anushka is an A-list Bollywood actor. Something like this has not happened before.'

Ad spend: India would move up to 7th position by 2022

Ad spend: India would move up to 7th position by 2022

Rediff.com   11 Dec 2017

Ad spends to revive in 2018; India likely to add Rs 47,028 crore in the next five years

Time to create mother of all mutual funds

Time to create mother of all mutual funds

Rediff.com   7 Dec 2017

The time is ripe for a merger of eight fund houses indirectly owned and controlled by the central government, says N Sundaresha Subramanian.

GST: New pain points have emerged for FMCG companies

GST: New pain points have emerged for FMCG companies

Rediff.com   5 Dec 2017

From anti-profiteering to affixing stickers on existing stocks, FMCG companies are bracing for new set of GST challenges

Safety concerns over Maggi noodles back to haunt Nestle

Safety concerns over Maggi noodles back to haunt Nestle

Rediff.com   30 Nov 2017

This time food regulators found excess presence of ash content in Maggi

'We will quickly pass on the benefit of lower GST to consumers'

'We will quickly pass on the benefit of lower GST to consumers'

Rediff.com   15 Nov 2017

A strong supporter of the new tax regime, Adi Godrej tells Viveat Susan Pinto the second half of FY18 will be even better for consumer goods companies as challenges abate.

How Hind Lever plans to take on Patanjali

How Hind Lever plans to take on Patanjali

Rediff.com   13 Nov 2017

In the coming months, Lever Ayush will venture into categories beyond soaps, shampoos, toothpastes, lotions and moisturisers, its current segments of operation, as it seeks to give the brand a horizontal push.